Heritage
Bengaluru as a classical-dance city; SRRKN as part of the same generation of cultural institutions as the city’s sabha culture.
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Partner with Samanvay 50
Fifty years of Kuchipudi. A festival that connects classical India to a contemporary audience.
Sponsorship cycles for the 19 September 2026 edition close end July 2026. Cultural prestige, an editorially-curated audience, and a Karnataka Kalashree institution behind the association.
Edition
Samanvay 50
Samanvay 50
Date
Sat 19 Sep 2026
Sat 19 Sep 2026
Venue
Chowdiah Memorial Hall
Bengaluru
Chowdiah Memorial Hall
Bengaluru
Deadline
Sponsorship cycle closes end July 2026
Sponsorship cycle closes end July 2026
Why partner
Samanvay is not a one-night event. Sri Raja Rajeshwari Kalaniketan turns fifty in 2026 — an ecosystem institution combining pedagogy, repertory development, academic credentialing and public performance under a single founder-director vision. Fifty years of training (300+ students through the BFA and Diploma pathways), the Samanvay performance company, Dr Veena Murthy Vijay’s published scholarship, and the Sadhana Foundation — one continuous institution, one founder.
Classical dance is not a museum piece, it is a living language. It must grow with society while staying rooted in its grammar.
— Dr Veena Murthy Vijay
Cultural prestige
Association with Dr Veena Murthy Vijay, Karnataka Kalashree, and the SRRKN / Samanvay legacy — fifty years of Kuchipudi in Bengaluru.
Editorial audience
Repeat-visit, high-income, culturally-engaged. Programmers and presenters attend; corporate guests are received.
Press footprint
Regional and national arts press — The Hindu, Deccan Herald, Mint Lounge, Hindu Tamil, regional dailies. Festival editions historically yield 50+ pieces.
CSR alignment
Arts, education and heritage under Schedule VII of the Companies Act 2013 — Samanvay's legal vehicle (TBC) issues 80G receipts.
Brand association
Co-branded programme, hospitality lounge presence, on-stage acknowledgement, and a fifty-year story you appear in.
Heritage · Pedagogy · Reinvention.
Fifty years of an institution — the spine of the sponsor case
Pedagogy
300+ students trained. BFA and Diploma pathways. Dance positioned as an academic and vocational discipline, not a hobby.
Reinvention
Veena’s signature is tradition under active interpretation, not museum classicism. Past productions have reimagined repertory through Yakshagana dialogue and addressed contemporary themes.
Sponsorship tiers — five lanes in.
Each tier includes co-branded programme inclusion, on-stage acknowledgement and on-site visibility. Category exclusivity at Title level only.
Tier · 01Festival-defining
Title
Co-branded edition. Highest exclusivity, on every surface.
- Co-branded festival title — "Samanvay 50, presented by [Partner]"
- Top-of-fold logo, all programmes, all collateral
- On-stage acknowledgement at the Gala (5:30 + 7:30)
- Branded session within the Creative Lab
- 20 reserved Gala seats + private hospitality lounge
- Press release inclusion + 3 dedicated social posts
- Category exclusivity — sole sponsor in your category
Tier · 02Anchor partner
Presenting
Festival anchor, second-tier branding across surfaces.
- Programme co-credit on Gala and Creative Lab
- Logo placement on all collateral
- On-stage acknowledgement at Gala inauguration
- 12 reserved Gala seats + hospitality access
- Press release inclusion + 2 dedicated social posts
Tier · 03Section partner
Associate
Aligned with a specific section — film premiere, opening solo, or guest ensemble slot.
- Section-specific co-credit
- Logo placement on programme + section signage
- 8 reserved Gala seats
- 1 dedicated social post + press release mention
Tier · 04Lounge + experience
Hospitality
Patron-tier dining, lounge sponsorship, on-site experience.
- Hospitality lounge branding (Gala evening)
- Co-branded patron dinner (12 September, film premiere)
- 6 reserved Gala seats + patron-dinner invitations
- Programme inclusion
Tier · 05Sadhana / scholarship
Education
Underwrite a Samanvay scholarship cohort or the youth-programme slots at the Creative Lab.
- Named scholarship (1–3 students, BFA/Diploma)
- Logo on Creative Lab youth-programme signage
- 4 reserved Gala seats
- Programme inclusion + alumni-network introduction
Indicative pricing for each tier is in the sponsorship deck — request below. Final inclusions are confirmed by signed MOU.
Reach & audience — who you reach, where they come from.
All figures from the 2024–2025 cycle. 2026 cycle metrics will be refreshed post-festival. Marked TBC where exact numbers are still being audited.
Attendance & audience
Gala attendance
800 reserved seats, sold-through
Creative Lab attendance
200+ registered
Patron / hospitality
60 invited
Returning audience
≈ 55% year-on-year
Demographics
Age
25–65, skewing 35–55
Income
Upper-middle to HNI; corporate guests received
Geography
Bengaluru (70%); Karnataka + Chennai/Hyderabad (20%); diaspora (10%)
Profile
Programmers, presenters, alumni, family of practising artists
Press & impressions
Print features (per cycle)
30–50 pieces · TBC
Digital arts press
20–30 pieces · TBC
Photo coverage
Stage, lobby, hospitality — full rights to partners
Festival photography rights
Co-licensed to partners
Digital footprint
Instagram
Following + reach figures TBC
YouTube
Reel + production archive · views TBC
Newsletter
Subscriber list · figures TBC
Web traffic
Festival-cycle traffic + sources · TBC
Past sponsors & testimonials.
Three festival cycles of corporate, cultural and government partners. Co-branded programmes, co-licensed photography and press footprint by year.
2025
5 partners
Partner · 01
Partner · 02
Partner · 03
Partner · 04
Partner · 05
2024
4 partners
Partner · 06
Partner · 07
Partner · 08
Partner · 09
2023
5 partners
Partner · 10
Partner · 11
Partner · 12
Partner · 13
Partner · 14
"Samanvay is the rare arts association where the cultural value and the audience match a corporate brief without compromise on either side."
Head of Brand · Partner organisation · TBCTBC
"We came for the Gala. We stayed because Veena's institution treats sponsors as partners in the year, not the night."
CSR Lead · Partner organisation · TBCTBC
Mini case study · 2024 edition
Title partner secured pre-festival press in three national dailies, on-stage acknowledgement, and a co-branded hospitality lounge across the evening. Brand recall measured at +28% post-festival within target audience (third-party survey · figures TBC).
Sponsorship deck
Request the deck.
Indicative pricing, tier breakdown, audience metrics and 2026 timeline. PDF arrives by email within one working day.
Sponsor enquiry
Talk to the programme.
Goes to the sponsor-relations inbox — separate from general contact. Veena replies on Title and Presenting enquiries directly.
CSR · 80G · FCRA
The compliance side.
Samanvay's legal vehicle and registrations relevant to corporate sponsors and CSR teams. Audited statements available on request.
Legal vehicle
Section 8 / Trust / Society — TBC
80G eligibility
Certificate on file · download available
CSR alignment
Schedule VII, Companies Act 2013 — arts, culture, heritage, education
FCRA
Status — TBC. Required for foreign sponsors.
Audit
Annual; statements available on request